A small studio with strong opinions about dog beds.
NOVA Living began in a Woodstock lounge in 2021, with two friends, one rescue greyhound and a growing pile of pet furniture we were embarrassed to leave out.
Why we started
Pet products tend to fall into two camps: bright plastic or novelty. We wanted pieces that look at home beside a linen sofa and still stand up to muddy paws, shedding and the occasional accident.
So we started making our own. Every product goes through months of testing in real homes, with real animals, before it is released. If our own pets ignore it, it does not make the cut.
Today the studio in Woodstock is a team of six, working with a small group of South African makers who weave our baskets, cut our leather and glaze our bowls.
How we work
Natural materials first
Merino wool, full-grain leather, cane, stoneware and cotton. Where we use something synthetic, like the foam base in our beds, it is because nothing natural does the job as well.
Made close to home
Our beds are assembled in Cape Town and our baskets are woven in South Africa. Shorter supply chains mean fewer surprises and easier repairs.
Built to be washed
Covers unzip. Bowls go in the dishwasher. Leather develops character instead of cracking. Pets are messy, so the products plan for it.
Honest about limits
We list weights, sizes and care instructions in full, and we will tell you if a product is the wrong choice for your pet.
Come and say hello
The Woodstock studio is open to visitors on weekdays and Saturday mornings. Bring your dog, test the beds and collect your order without paying for courier.